top of page
fresh & naked lettuce packaging design
fresh & naked were looking to re-brand their lettuce packaging. I designed two options - the concept to the left is a farmyard illustration to enforce their message that the lettuce is untouched by chemicals and remains unwashed and fresh in the packet.
I also wanted to create a design with a more authentic and organic look and feel.
The second concept shows a pot design with the lettuce growing out of it. Some of the leafy section would be die cut to show the real lettuce in the packaging underneath. For both concepts I showed 3 versions of how each of the flavours would have different colours that complimented each other.
bottom of page